The Book That Will Change How You Define You
The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospective clients understand what you can do to help them.
While you are faced with many obstacles in business, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. But don’t panic. Help is here.
This Book is a Blueprint for Personal Positioning
The three authors – Mark LeBlanc, Kathy McAfee, and Henry DeVries – provide you with what you need to know and what you need to do to set yourself apart from your competition. It will help you get the ear of your decision maker. And it will set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.
Say Goodbye to the Boring, Old Elevator Pitch
Say hello to a strategic new way of introducing yourself. Defining YOU provides you a path and a plan to build your business and career. It will help you to attract more prospects, clients, and work engagements that align with your strengths and interests. Featured in this brilliant book are three new positioning tools that will change how you market yourself…forever!
Curious why you need to define yourself, and how this book will immediately benefit you and your business?
Click to download Chapter 1 of Defining You
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Paperback on Amazon.com
Paperback at Barnes & Noble – coming soon!
For bulk orders, contact Kathy at (860) 371-8801
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(Left to Right): Henry DeVries, Kathy McAfee, Mark LeBlanc
Read more about the three authors at http://definingyoubook.com/
“Mark Henry and Kathy are influencers of influencers. They have the unique ability to help us create clear, concise answers to our most frequently asked business questions. Act on their advice and you will build your business and credibility.”
– Patricia Fripp, CSP, CPAE, Past President, National Speakers Association
“Almost anyone interested in business development will find something of interest here. A masterful job of distilling the critical business development skills of defining yourself and your work and how to apply it within your business.”
– Dr. Tony Alessandra, Author of 30 books including People Smart in Business
“This book gives you the key to transforming your business – and your revenue – by taking one simple, essential step: changing the way you introduce yourself. In this short, powerful book, Mark, Kathy and Henry show you how to quickly reveal to prospects, audiences and employers the one thing about you they really want to know: ‘How will you help me solve my problems?’”
– Michael Hauge, Story consultant, speaker, and author of Storytelling Made Easy and Writing Screenplays that Sell
“We never want anyone defining us, we must do it ourselves, and then learn how to integrally embody it. This book is both inspiring and pragmatic. Through the stories they tell, and the principles they teach, these compelling authors guide the reader to truly learn how to be who you are, not present. It IS a blueprint for personal/professional mastery.”
– Arthur Samuel Joseph, M.A., Founder of Vocal Awareness and President, Vocal Awareness Institute, Inc.
“This is a step, a big step, beyond the old elevator pitch approach. I see broad possibilities across all levels and types of organizations.”
– Adrienne Milics, MBA, PCC, Executive Coach
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Check out other books written by Kathy McAfee:
