How to Craft Your Defining Paragraph and attract more connections, leads, and opportunities

About the program:

How you communicate who you are and what you do, will help you overcome one of the biggest obstacles in your job search. And that obstacle is confusion. Confusing you with the other hundreds of job applicants who want the same position that you think is perfect for you. The more you try to blend in and say all the right words, the more you lose yourself. It’s time to put a stake in the ground and claim a position for yourself. The Defining Paragraph will help you do just that. It takes the “elevator pitch” to a whole other level – one that distinguishes you in the marketplace. Our guest speaker Kathy McAfee will share a formula for success that will serve you well not only in your current job search, but for years to come as you navigate your successful career and professional life.

Attend this event and you’ll learn::

• the four phases of marketing yourself
• how to have a meaningful conversation
• what distinguishes you and your signature work
• seven steps to crafting Your Defining Paragraph
• how to vocalize Your Defining Paragraph with confidence
• how to use Your Defining Paragraph in networking situations, job interviews, on line and more
• how to experience more confidence and authenticity when presenting yourself and your ideas
• other networking tips and tricks

About the speaker:

Kathy McAfee is America’s Marketing Motivator, a professional speaker and executive presentation coach. As President of Kmc Brand Innovation, LLC, Kathy works with organizations to develop the talent and potential of their leaders and managers. Through her training, coaching, and motivational speaking services, clients grow their success by mastering the arts of high-engagement presentations and effective networking. A graduate of Stanford University, Kathy is an award-winning blogger, and the author of two books: Stop Global Boring, and Networking Ahead for Business. Learn more about Kathy at her web site: http://www.americasmarketingmotivator.com/