Green Shoes – Non-profit Appeal August 26, 2009By Kathy McAfee, America's Marketing Motivator In under 7 minutes, Kathy McAfee, America’s Marketing Motivator, stirred the senses of 1,400 distinguished guests attending the YWCA’s In the Company of Women fund raising luncheon on March 26, 2009 in Hartford, Connecticut, to produce an unprecedented amount of individual contributions, despite then current recessionary gloom and rising unemployment figures. “As a board member, speaker, emcee, auctioneer and professional fund raiser for nonprofits, I’ve witnessed hundreds of appeals for funds over the past 35 years. Kathy McAfee’s masterful ask at the YWCA In Company of Women Luncheon was the BEST APPEAL that I’ve seen, barring none! She not only captivated her audience, she motivated them to action.” – John H. Motley, Partner, MotleyBeup LLP Watch the above video. The live appeal was not able to be videotaped on the day of the luncheon, so we filmed a re-enactment of the “YWCA Green Shoes Appeal” to give you a feel for the motivating “ask.” Kathy McAfee once again gave “the ask” at the 2012 YWCA In the Company of Women luncheon in Hartford, CT. This time, her theme was “Paying it Forward.” Watch the video. Need to raise more money at your next non-profit event? Hire professional speaker Kathy McAfee to give the appeal at your non-profit fund raising event. Contact her by telephone (860) 408-0033 or via email: firstname.lastname@example.org Photos from the 2009 YWCA luncheon with keynote speaker, Jeannette Walls, author of The Glass Castle.