Kathy McAfee, Professional Speaker & Executive Presentation Coach - America's Marketing Motivator



Kathy McAfee, Professional Speaker &
Executive Presentation Coach
Let's Talk. 860-371-8801 or Email me
Kathy McAfee, Professional Speaker & Executive Presentation Coach - America's Marketing Motivator
Kathy McAfee, Professional Speaker & Executive Presentation Coach - America's Marketing Motivator

Kathy McAfee, Professional Speaker &
Executive Presentation Coach
Let's Talk. 860-371-8801 or Email me
Kathy McAfee, Professional Speaker & Executive Presentation Coach - America's Marketing Motivator
Kathy McAfee, Professional Speaker & Executive Presentation Coach
Kathy McAfee, Professional Speaker & Executive Presentation Coach
Let's Talk. 860-371-8801 or Email me

Networking how-to:arrive early

When networking, arriving “just in time” means that you might have missed a major networking opportunity.

Arriving early to meetings, presentations and networking events can give you a unique opportunity to connect and converse with important people that otherwise you might have a difficult time meeting with.

In networking, the early bird gets the worm. So go ahead, show up early on purpose!

Your networking GOAL for this week:

Take a look at your calendar this week. Note the meetings, presentations and events you are scheduled to attend. Do some quick research to see who else is going to be at the meeting. Is there someone on that list that you’d like to have time with? Select ONE event this week and mark your calendar to arrive 30-45 minutes early to this meeting. When you get there, do NOT busy yourself with your Blackberry/cellphone/iPhone. Instead, look around to see who you could start a conversation with. If it’s just you and the meeting organizers, then offer to help them set up. Ask lots of questions and get them talking. Be sure to ask if they’d like to exchange business cards. Plan on following-up with this new connection within the next 48 hours either with a Linkedin invitation, sending a handwritten note or motivating card or making a phone call.

Do you need more proof that this networking tip works?

Last week I was preparing to speak at a nearby university as part of a career summit. I was the second speaker on the morning  schedule. Normally, I would have planned my arrival time about 30-45 minutes before my speaking slot, allowing me just enough time to park the car, walk to the room, set up and get ready for my presentation. No sense getting up at the crack of dawn to arrive at the start of the meeting and then having to sit through other people’s presentation? After all, I wasn’t being paid to do that.

Urrrr. Brakes on. Stop. Think…

Then I looked at the meeting agenda and saw what was happening before and after my presentation. I noticed that a very senior executive was speaking before me. She was someone that I would love to connect with and potentially do business with her company in the future..

I thought about how I could meet her. I looked her up on Linkedin.com, but couldn’t find her profile. I reached out to some people that I knew that worked at her company and asked for an introduction. They gave me her phone number….but her voice mail box wasn’t set up. Odd?

It didn’t look like I would be able to touch base with this executive prior to the presentation. I imagined she would jet out immediately following her presentation. I might not get the chance to meet her at all. Bummer…

My strategy is set

Then it occurred to me that if I arrived early prior at the very beginning of the conference that I might have the serendipitous opportunity of running into her as she was preparing for her presentation. It would be a chance meeting, but worth the shot.

Here’s what happened.

So I arrived at 8am for my 10am presentation. Not only did I meet this executive and have a fantastic conversation with her while we waited for the students/audience to arrive, I benefited from listening to her presentation which included a recap of her career history and the business lessons that she learned along the way and felt important enough to pass on to these college students. There were important insights about her that I could not have garnered from regular research efforts.

Extra bonus received.

I also got to meet a colleague of the executive who was helping out. He was a charismatic communications professional with an advanced skill set and unique experience that fascinated me. His presence was a bonus that I wasn’t expecting when I set my strategy, but  was delighted to receive. More meaningful new connections.

What happens next?

Now, I wasn’t able to get their business cards, but I was able to present them with my business card. One of them has already reached out to me via email.I am hopeful that I can make a lunch appointment with one or both of them. Follow-up will be important to move this unexpected meeting and conversation into something more meaningful for both parties. We now have something more to talk about – the career summit and our experience and contribution to its success.

What’s the morale of this networking story?

Show up early…on purpose!  Arrive early for the expressed purpose of meeting and conversing with new people. This networking tip could save you months of time trying to meet business connections through your regular channels and strategies.

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