It’s easy to build networking relationships in the good times, when business and health are on the upswing. It is more challenging to do during the down times – when business is soft and/or people are sick. Yet, it is at these times when you can really make the most difference in other people’s lives.

“Do you promise to be true to her/him in good times and in bad, in sickness and in health? “

This common verse from the traditional western wedding ceremony could perhaps be applied to other relationships in our business and personal lives. Ultimately, all relationships are based on mutual respect, connection, affection and concern for each other.

People will remember what you did for them during their hour of need. When they fall sick or run into hard times, don’t abandon them; rather, befriend them at an even deeper level. Go out of your way to be there for them. Ask how you can help. Bring them food. Run their errands. Visit them in the hospital. Send them a book. Offer to substitute for them or carry their work load, if they are unable to do it. Send cards and flowers. Call them and stay in touch regularly. These things matter.

Your networking GOAL for this week:

Reach out to someone who is going through a hard time –  job loss, prolonged unemployment, divorce, bankruptcy, death/bereavement, illness, depression, etc.  Be a true friend and show that you care.  Really care. This applies to your family and personal friends as well as your business associates and networking connections.

Do something out of the ordinary this week to make them feel special and truly cared about. Lighten their load. Bring a smile to their face. You will not only be making a huge deposit in the Karma bank, but you will be strengthening your relationship exponentially.

• Let me know what results you get from implementing  this networking tip  – NetworkingAhead.com/facebook