FIND YOUR KEY MESSAGE
“If you want to be successful with your next presentation, then you must discover, strengthen and deliver your KEY MESSAGE with conviction!”
The Problem: Most presenters take a copy & paste approach to planning presentations. They forget that every audience is unique from the last. The important information is usually buried in the middle or at the end of the presentation – somewhere on slide 58. Sometimes there are too many key messages. But what is most problematic, is that many presenters when asked cannot clearly and concisely articulate their key message.
The Solution: Clean Sheet Thinking – the brilliantly simple presentation planning tool – will help you quickly focus on the objectives and needs for your next presentation. In less than 30 minutes, you can develop a strategic game plan that will increase the probability of your success. Clean Sheet Thinking will help you to discover your key messages. To download a copy of the Clean Sheet Thinking Template, go to the FREE STUFF page on our web site.
7 criteria for evaluating your KEY MESSAGE
- What your audience needs to know from you (versus what you want to tell them)
- Action-oriented
- Urgent and important
- Personalized to them
- Motivates with pleasure or pain
- Memorable
- Simple
The single MOST IMPORTANT thing
Your key message is the single most important thing you must know before you present. It is the essential message that you must communicate, even if there is a power failure and you can’t use your fancy PowerPoint slide presentation. It is what you need to communicate if the meeting gets cut short and you only have 5 minutes to talk. It’s the first, last and most important message you must deliver to your audience. Doesn’t it make sense to REALLY know it?!
GET HELP from an Executive Presentation Coach
I am available to help you not only discover your key message, but to teach you new ways in which you can creatively deliver it to your audience without the use of PowerPoint. I can show you how to truly engage your audience and move them to action: to think, to feel and to do what you need them to do to create your desired outcome.
2 ways in which I can help you become a more powerful, persuasive presenter:
- One-on-One Executive Presentation Coaching. Call 860.371.8801 for info
- On-site workshops for up to 10 people at your company’s location. 1-day and 2-day formats are available.
The most important thing that you need to know from me today is:
“If you want to be successful with your next presentation, then you must discover, strengthen and deliver your KEY MESSAGE with conviction!”
Note: image of key found on http://www.flickr.com/ Photographer is Mofo.
