Remember the classic B-rated horror flick, Night of the Living Dead? Well, sometimes it feels like we are moving towards Workforce of the Living Dead.
Most employees are doing their job, but with very little heart and soul; plenty of complaining, internal jockeying for position, and other non-productive activity.
With average employee engagement levels are low as 33% (reported by the Gallup poll) and escalating turnover costs, companies are at risk of losing serious money by not addressing this issue. It’s a problem of sizable proportion.
In my experience as an executive coach, my clients often express their disenchantment with the corporate world. Pay and benefits seem to be the only values that are being currently satisfied. The delusion of job security plays more of a role of “barrier to exit.”
This a leadership challenge, not just an issue for HR to handle. It’s time for a soulful intervention.
Imagine recapturing the same level of enthusiasm and go-gettedness that your workers brought to the job the first days of employment? There was so much energy, passion and possibilities in their spirit. Where did it all go? And how do you get it back?
Personal branding expert, Rahna Barthlemess of Beacon Marketing (www.Beacon-Marketing.com) believes that organizations have a strategic imperative to renew the spirit of work.
People are looking for more meaning in their work. They want to be authentic and work with companies whose values mesh with their own. They need to be allowed to discover and express the very best of themselves. And it’s not just the individuals who benefit; companies benefit big time!” says Barthlemess.
“When companies engage and align the personal brands of their workers with that of their organization, productivity goes up, morale skyrockets, and group dynamics flow much more easily. The resulting spirited performance can drive serious bottom line impact.” suggests Barthlemess.
Barthlemess has developed a transformational work place course called Your Light. Your Potential. that helps employees explore, discover, clarify, create and evolve their own personal brand and work through how that brand aligns with the company’s overall goals.
“The intention of the course is to breathe new life back into the today’s professional work force. By reigniting the internal spirit of the employee, the company benefits from the renewed productivity, passion and loyalty from their most important company assets: their people,” says Barthlemess.
For more information on the Signature for Success personal leadership branding program, please contact Rahna Barthlemess at (860) 254-5907 or visit Signature for Success.
