LinkedIn is a professional online networking site, not a social site. As such, you need to practice more professional etiquette when using LinkedIn. You wouldn’t send a form letter to a key prospect client or potential employer and expect to get hired, would you? You wouldn’t invite a business colleague to an event without including some kind of personalized message, would you? You wouldn’t reach out to someone that you don’t know well and identify yourself as a “friend” without any other explanation as to why you are contacting them, would you?
Out of necessity, I have established my own LinkedIn policy. It has two parts: (1) Do I recognize your photo or know you? and (2) Have you bothered to write me a personal message? If you do not meet these simple criteria, I select the button that says IGNORE and I decline your LinkedIn invitation.
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