My good friend, Chris Amorosino, copywriter extraordinaire who helped me articulate my value proposition (see his influence in the compelling copy on my home page) sent me this refreshing reminder of some powerful marketing basics for success. He is quoting another thought leader, Roy H. Williams.

I am wondering how these 5 steps might apply to how we manage our businesses, careers and even relationships? Change the context and gain new perspective…

5 Steps to Marketing Success

Roy H. Williams, The Wizard of Ads, has helped small companies grow into big ones for 20 years. Roy uses a simple five step marketing process. The steps are easy to understand but hard to do. Understand and complete them and your company can flourish.

1. Focus.
What are you trying to make happen? How will you measure success? See it clearly. Say it plainly.

2. Evaluate.
Who’s the competition? What’s the customer looking for? What’s holding you back?

3. Prioritize.
When two of your goals come into conflict, which one bows the knee?

4. Strategize.
What’s the shortest route to your primary goal? What tools can dislodge any impediments?

5. Implement.
Quit talking and DO something. Nothing changes until you take action.

For more enlightenment from Chris Amorosino and the great minds he follows, check out Chris’s WISDOM web page. I also highly recommend that you sign up for Chris’s 30 Second Writing Clinic via email great example of valuable content delivered in a concise and compelling (and entertaining) manner!