What is a cupcake strategy and why should you create one?
The cupcake strategy exercise is a creative, mind opening, marketing exercise that will help you clarify and articulate your menu of services to yourself and to others. It makes a great “back of the napkin” presentation to clients. It gets the gastronomic juices flowing and sets the stage for an engaging business conversation.
I’ve used the cupcake strategy to help business owners better understand what’s most important about their professional offering, whether its B2B products/services. I’ve used the cupcake strategy with job seers to better understand their core skills and talents to ready them for job interviews and promotions.
I have used the cupcake metaphor to help my strategic partners refer clients to me because they now know more clearly what business I seek and where my expertise lies.
The cupcake strategy cuts through all the gobbledygook and blah-blah-blah. It’s a powerful visual tool that can work for you too.
In a nut shell, the cupcake strategy looks like this:
Create your own cupcake strategy to grow your own business
Download this creative exercise to help you clarify your menu of services using the cupcake strategy methodology. This is a fun and engaging activity that you can use to bring marketing enlightenment to your mastermind groups, networking clubs, or teams at work. Choose from 4 different cupcake illustrations created by my talented niece, Marissa. Color them in if you dare!