What is a cupcake strategy and why should you create one? The cupcake strategy exercise is a creative, mind opening, marketing exercise that will help you clarify and articulate your menu of services to yourself and to others. It makes a great “back of the napkin” presentation to clients. It gets the gastronomic juices flowing and sets the stage [read more]
For the past ten years, I have been helping professionals of all kinds work on their elevator pitches or “30-second commercials” as they are often called. I can’t think of a single client that didn’t get nervous before they had to introduce themselves or pitch their ideas or services in front of others. A number of [read more]
If I were to ask you to describe your influence, what would you say? Do you know the source of your influence? Do you understand the extent of your influence or the impact resulting from your influence? Or would your mind go blank? This confidence building exercise will help you articulate your influence so that you and [read more]
